Love Unleashed

At Lead With Love, we believe love is the most hopeful force for change in the world. That’s why we launched Love Unleashed, our sister NPO, to ensure our neighbors have access to the same good things we want for our pets. Through Love Unleashed, 10% of profits go to organizations in South Africa focused on education, food security, housing, and healthcare.

There’s nothing quite like the love we have for our pets – now let’s unleash it!

Housing in South Africa is deeply unequal. During Apartheid, Black South Africans were forcibly relocated to “Black only” townships, and although Apartheid ended in 1994, these areas remain rampant with poverty, overcrowding, violence, and limited access to essential services. To help address these ongoing challenges, we support the impactful work of the Development Action Group.

South Africa struggles with severe hunger and food insecurity, with 16% of the population affected. Over half a million households report children going to bed hungry each night, leading to malnutrition and stunting, which impacts both physical and cognitive development. To help address this issue, we support the vital work of Holanathi.

South Africa’s education system is highly unequal. While wealthier families are able to access private schools, most economically disadvantaged children attend public schools with poor infrastructure, overcrowding, and weak outcomes. Studies show 81% of Grade 4 learners cannot read for meaning, and only 4-5 out of 10 learners graduate high school. To help address this, we support the transformative work of Thuma Mina Teaching.

South Africa’s healthcare system is deeply unequal. The public sector, serving 71% of the population, is underfunded and overwhelmed, while the private sector, funded through medical aid, serves only 27% of South Africans. Despite post-Apartheid reforms, access to quality healthcare remains limited for most. To address these disparities, we support the important work of Witkoppen Health.

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Our products are made from Type III/550 Paracord.

Paracord consists of an outer nylon sheath, which encases a core of inner threads. Paracord comes in a number of thicknesses, colors, and patterns. The different thicknesses are often referred to by the Paracord “Type.” Our leads and collars are made using Paracord Type III, otherwise referred to as 550 Paracord because it has a breaking load of 550 lbs or 249 kg. Paracord is ideal for dog leads and collars due to its strength and durability, but also because it is extremely lightweight. Our products are perfect for puppies and even the most powerful dogs too! Better yet, Paracord is also UV resistant and waterproof – perfect for the coldest of North American winters, and the hottest of African summers!

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Please note that we are taking a small business break.

You are welcome to place an order that will be fulfilled and shipped after our return on September 1.